2024 Private Duty National Conference & Expo

Monday, November 18 – Wednesday, November 20, 2024 | Las Vegas, NV

Generate referrals, grow your business & stay ahead of the competition!

Join us for the largest and longest-running national private duty event: DecisionHealth’s Private Duty National Conference & Expo, Nov. 18 – 20, 2024, at the Paris Hotel in Las Vegas.

Come together with hundreds of private duty executives from top-performing agencies and hear real-world, first-hand success stories on how to differentiate your company, create quality standards, manage growth, and capture market share that lasts into the next decade. This 2½-day conference and expo will cover real-life examples of how private duty home care agencies can recruit, diversify, and grow!

Here’s just a sampling of what we’re planning for 2024: 

  • Preconference dedicated to delivering sales & marketing strategies that will result in referrals and higher profit margins 
  • Private duty industry update & discussion 
  • Propel your company’s growth through proper positioning of key roles & responsibilities 
  • Master your digital game, win positive online reviews, boost sales & referrals  
  • Harness the power of AI for advertising without compromising your brand   
  • Compliance best practices to stay ahead of wage-and-hour, legal, and HR rules 
  • Create an Exit Strategy and Succession Plan to Protect Your Agency’s Future 
  • Unlock the Potential of Third-Party Payers, Grow Revenue 
  • Don’t Get Left Behind: Use AI To Improve Phone Call Communications   
  • Recruitment & retention strategies to hire and keep top talent 
  • Networking opportunities: Connect with other private duty executives like yourself and shop the exhibit hall for dozens of the latest solutions that can help your agency increase revenue and referrals 

Don’t miss the Exhibit Hall Networking Reception on Tuesday, November 19. Connect with other private duty executives like yourself and shop the exhibit hall for the latest solutions to help grow your agency.

Register today and walk away with strategies and ready-to-use tools! Don’t miss out on this must-attend event!

2024 Private Duty National Conference & Expo

Preconference — Monday, November 18, 2024

Sales & Marketing Strategies to Win Referrals, Grow Profit Margins

7:00 a.m. – 8:00 a.m.

8:00 a.m. – 9:15 a.m.
Move Your Agency Toward 20% Profit Margins
Steve "The Hurricane" Weiss, founder of Hurricane Marketing Enterprises
Get energized and ready to identify common areas for inefficiencies and cost savings related to the execution of your sales team. You'll elevate your services to a premium level that justifies higher rates and instill key competencies in your sales reps to help them sell a higher level of service and quality to both referral sources and potential caregiver candidates.

9:15 a.m. – 9:30 a.m.

9:30 a.m. – 10:45 a.m.
Get Ahead with Connection-First Sales Strategies, Leave "Old" Sales Tactics Behind!
Melanie Stover, owner of Home Care Sales
The future of sales, especially in home care, demands innovation, personalization and strategy. Discover how to leapfrog the competition and become a beacon for high-value clients. Learn the art of connecting with referral sources in a post-COVID world without ever needing to "beg" for referrals. Unlock the power of personalized videos and cutting-edge communication techniques designed to forge relationships, establish trust and position your agency as an indispensable resource. 

Tool: Connection Checklist

10:55 a.m. – 12:10 p.m.
Master Your Digital Game, Win Positive Online Reviews, Boost Sales & Referrals
Nick Bonitatibus, owner and founder of Digital Champions
Embark on a transformative journey to win referrals in a digital world. This game-changing session will uncover simple solutions for improving SEO and optimizing your website for more engagement, building an irresistible online brand using social media and YouTube videos, crafting a powerful lead generation strategy, and distinguishing your agency in a saturated market. Discover ways your Google business page holds the key to a higher volume of positive reviews and is sure to increase business in no time.

Tool: A Roadmap for Home Care Brand Success

12:10 p.m. – 1:10 p.m.
Networking Lunch

1:10 p.m. – 2:25 p.m.
Harness the Power of AI for Advertising Without Compromising Your Brand
Marisa Snook, president/CEO, corecubed
Agencies are starting to use AI to reduce costs and inefficiencies related to their marketing teams. Understand how AI can help home care owners and operators streamline content creation for blogs, social media, and print materials; help with being found online through SEO; and improve the customer journey with chatbots. Explore the current concerns and issues surrounding AI use and how to secure the warmth and personality of your brands while benefiting from innovative tools.

Tool: Six Best Practices to use AI for Content Generation

2:25 p.m. – 2:45 p.m.

2:45 p.m. – 4:00 p.m.
The Ultimate Care Collaboration: Unlocking Success with Care Delivery Models
Melanie Stover, owner of Home Care Sales
The Total Patient Care Delivery Model (TPCDM), coupled with the Care Collaboration Circle (C3), redefines how home care can interconnect with home health and hospice providers to offer unparalleled, deep-rooted support throughout the continuum of care. This session will unpack the essence of the TPCDM and why this model positions you for a surge in reciprocal referrals. Deep dive into the nuances of navigating the care continuum and how to effectively integrate services to meet clients' comprehensive needs. Prepare to implement a singular strategy that establishes you as the indispensable connector among different service lines.

Tool: Home Health Screening Tool for Home Care

4:00 p.m.
Preconference concludes

Agenda subject to change

2024 Private Duty National Conference & Expo


Main Conference Day 1 — Tuesday, November 19, 2024

7:00 a.m. – 8:00 a.m.

8:00 a.m. – 9:15 a.m.
Private Duty Industry Update & Discussion
Emily Isbell, CEO and founder of EI & Company
Steve Weiss, founder, Hurricane Marketing Enterprises
Jensen Jones, CEO of Homecare CEO Forum and Jensen Morgan & Jones LLC
Join a lively panel discussion about some of today’s hottest topics in home care. We'll tackle issues such as how to achieve work/life balance, budgeting and A/R tips for success, trends in technology, recruitment and retention shifts, and creative service lines that may shock you.

9:25 a.m. – 10:40 a.m.
Position for Prosperity: Strategic Growth Through Proper Roles and Responsibilities
Emily Isbell, CEO and founder of EI & Company
Put the key roles and responsibilities in place within your agency to cut waste and invest in what will propel continuous growth. Pulling from CEO Emily Isbell’s experience serving 1 million hours of care annually across 7 locations, she’ll share the significance of the hunter-gatherer mindset as well as how to set up the team’s daily tasks for success. Walk through a 10-minute Channels Exercise and see whether your business contains the key roles and responsibilities of a successful team. Plus, learn how to develop an Org Chart of the Future to sustain growth for years.

Tools: Channels Exercise

10:40 a.m. – 11:10 a.m.
Networking, Refreshments & Exhibits

11:10 a.m. – 12:25 p.m.
Get Your Toughest Legal and Compliance Questions Answered
Robert W. Markette Jr., CHC, HCS-C, attorney with Hall, Render, Killian, Heath & Lyman PC
Join legal expert Robert Markette for a Q&A where you can ask your toughest legal and compliance questions to mitigate future risks of lost money and time spent caught up in a lawsuit. Come prepared to ask questions about wage-and-hour, noncompetes, salary requirements, HIPAA, the Medicaid waiver, workplace discrimination and more.

12:25 p.m. – 1:25 p.m.
Networking Lunch

Recruit & Retain Top Talent

1:25 p.m. – 2:25 p.m.
Set Clear Intentions from the Start for Longtime Caregiver Retention
Jensen Jones, CEO of Homecare CEO Forum and Jensen Morgan & Jones LLC
Improve the caregiver experience by implementing a screen-in versus a screen-out approach and explore simple ways to make caregivers’ lives easier leading to increased satisfaction. In this session, consider how pay after taxes often matters more than hours and how the frequency of when you pay and offer other incentives can go far to satisfy and keep employees. Discover the key elements of an effective 90-day retention plan including stay interviews and appreciation vs. recognition; and determine steps to amplify the lifetime value of a caregiver.

Tool: Case studies on annual value of a caregiver

2:25 p.m. – 2:55 p.m.
Networking, Refreshments & Exhibits

3:00 p.m. – 4:00 p.m.
Create Caregiver Career Paths: Their Professional Growth is Your Organization’s Growth!
Emily Isbell, CEO and founder of EI & Company
Improve your quality of care and retain your talented caregivers by offering opportunities for star caregivers to advance along your agency’s career path. CEO Emily Isbell will share her experience hiring from within the agencies she managed and explain how to properly recruit, hire, and manage a Lead Caregiver in a way that makes sense financially and logistically. Receive an outline for a Career Path you can implement immediately, and review a case study showing the invaluable opportunity the Career Path can provide in the business.

Comply With the Latest Legal Rules & Regs

1:25 p.m. – 2:25 p.m. 
Get an In-Depth Look at the Legal Trends Shaping the Industry
Robert W. Markette Jr., CHC, HCS-C, attorney with Hall, Render, Killian, Heath & Lyman PC
Take a deep dive into hot-button wage-and-hour issues such as travel time, worker classification, and changes to the white-collar exemption salary requirements. Home care legal/compliance expert Robert Markette will break down the FTC’s efforts regarding noncompetition agreements, recent Supreme Court decisions on workplace discrimination, the NLRB joint employer rule, AI and more.

2:25 p.m. – 2:55 p.m.
Networking, Refreshments & Exhibits

3:00 p.m. – 4:00 p.m.
Embed DEI in Your Culture for Sustained Employee Engagement
Create and implement a Diversity, Equity, and Inclusion (DEI) policy and program, and reap the rewards of improved employee morale/satisfaction and productivity. Walk away inspired to write an official policy that outlines clear goals; your commitment; key stakeholders; and vision for recruitment, development, training, and respectful behavior. Unlock the full potential of a strategic employee communications plan that conveys the importance, keeps employees updated on progress and uses creative channels to distribute information.

Tool: DEI Audit Tool

4:00 p.m. – 5:30 p.m.
Networking Reception & Exhibits
Connect with other private duty executives like yourself and shop the exhibit hall for the latest solutions to help grow your agency.

Main Conference Day 2 — Wednesday, November 20, 2024

7:00 a.m. – 8:00 a.m.

8:00 a.m. – 9:00 a.m.
Plan Your Ideal Visit: Make Your Agency Stronger Before a Sale
Cory Mertz, Managing Partner, Mertz Taggart
For many home care agency owners, selling their company is often the largest financial decision of their lives. With smart planning, agency owners can have a significant impact on the success of their sale and exit from the company. In this session, we focus on two key elements of exit planning: timing and value. You’ll leave knowing how to identify your ideal time to sell, along with a framework for calculating and ultimately maximizing your agency’s positioning, including six key ways to build value. For example, discover how to build a management structure ready for the handoff post-sale.

9:00 a.m. – 9:30 a.m.
Networking, Refreshments & Exhibit Hall Finale

9:30 a.m. – 10:30 a.m.
Unlock the Potential of Third-Party Payers, Grow Revenue
Greg Bean, veteran and seasoned health care expert
Join us to master the untapped potential of third-party payer opportunities, including VA and Medicaid, to elevate your agency's profitability and competitive edge. This comprehensive session will deliver the essential tools to think strategically, mitigate risk, and expand your VA census. Delve into diversifying your payer mix and seizing Medicaid opportunities with hands-on strategies and specific, achievable objectives. You'll be engaged with real-world scenarios, providing a rich learning experience to apply immediately for portfolio growth. Walk away charged with new, practical insights for leveraging these pivotal resources in your agency.

Tool: Case-Mix Mastery: Optimizing Revenue with Third Party Payers

10:40 a.m. – 11:40 a.m.
Don’t Get Left Behind: Use AI To Improve Phone Call Communications
Jeff Salter, founder, Caring
AI technologies are revolutionizing phone call interactions. Understand the difference that AI can make in recording, transcribing, and analyzing inbound phone calls. Discover how you can use AI-driven analytics for call monitoring and training — translating to agency growth — and learn the pathways to effective implementation of an AI-driven phone call system for your agency. Understand the current challenges of managing and improving phone call communications and the importance of understanding and adapting to AI use in the business. Walk away with tools to position your agency for AI technology in the workplace.

Tool idea: AI Technology Resource Guide

11:40 a.m.
Conference Concludes

Agenda subject to change

2024 Home Health Administrator's Summit


Greg Bean Greg Bean is a veteran and seasoned health care expert who began his journey as a Hospital Corpsman in the U.S. Navy. He spent 12 years in paramedic services and critical care nursing before co-founding a home care company where he spearheaded innovation in private duty home care. With executive tenures at Bayada, PSA Healthcare, and Visiting Angels, Greg has been a driving force in home care management. An authoritative voice in the industry, he serves on advisory councils for the Home Care Association of America and the National Association for Home Care & Hospice and is a proactive advocate for VA benefits. Now, as the VP of business development at Paradigm, Greg continues to champion strategic growth and advocate for compassionate care services.
Nick Bonitatibus Nick Bonitatibus, owner and founder of Digital Champions, helps home care agencies generate more sales, attract more referral sources, and hire more caregivers using the power of video. His mission is to empower and cultivate leaders dedicated to spreading comprehensive education on senior care, fostering a compassionate and informed community that advocates for the well-being and dignity of our elderly population. Since 2016, Nick has been serving agencies all over the country to improve their online presence by leveraging the most up to date trend and marketing techniques.
Emily Isbell Emily Isbell is the CEO and founder of EI & Company and author of The 24/7 Solution: Proven Strategies for Home Care Business Leaders. Her experience includes scaling her self-developed systems to as many as seven Home Instead Senior Care franchise locations serving 1 million hours of care a year, equivalent to $35 million in annual revenues. Emily and her team of 7 experts, have over 50 years of home care experience and specialize in Co-Leadership™ Services, which is the intersection of coaching, consulting, and leadership development for business owners. Their biggest success thus far has been helping a client improve operations and revenue by 650% in less than six months.
Jensen Jones Jensen Jones, CEO of Homecare CEO Forum and Jensen Morgan & Jones LLC, offers expert facilitation, coaching, and consulting for home care agencies nationwide. Earning his MBA from the University of Oregon and having prior experience leading a multi-location home care agency, Jones currently operates five mastermind groups in the top tier of the industry, comprised of over 50+ agencies nationwide, and works one-on-one with individual agencies and owners. He's a sought-after speaker for home care webinars, podcasts, and engagements. He is guided by his core values of community, education, and service to others.
Robert W. Markette Jr. Robert W. Markette Jr., CHC, HCS-C, is an attorney with Hall, Render, Killian, Heath & Lyman PC. For more than 20 years, he has focused his practice on representing home health, hospice, private duty, and DME providers in all aspects of their operations. His areas of specialty include Medicare/Medicaid compliance; payer issues; HIPAA compliance; and Medicare and Medicaid fraud and abuse. Markette also specializes in legal issues related to employment law, including wage and hour compliance, responding to Department of Labor investigations, and litigating wage and hour disputes. He serves on the Board of the Association for Home Care Compliance.
Cory Mertz Cory Mertz, M&AMI, is a managing partner of Mertz Taggart, a healthcare services M&A firm that specializes in home care, home health, and hospice. Mertz’s home care M&A career began in 2006. Since then, he and the team at Mertz Taggart have helped nearly 100 home care agency owners realize their exit planning goals. Mertz has spoken at several conferences over the years on topics ranging from maximizing value for your company to the processes and pitfalls of selling a healthcare company.
Jeff Salter Jeff Salter founded Caring in 1991 with a never-quit attitude that has helped the company expand across the U.S. He is on the advisory council Private Duty Home Care and the National Association for Home Care & Hospice (NAHC). He serves on the NAHC Advocacy Council, driving the legislative agenda for non-medical home care issues. Jeff is an active participant in the International Franchise Association (IFA).
Marisa Snook Marisa Snook, president/CEO, of corecubed, has been working in public relations and marketing for over 20 years with a focus on in-home care marketing since 2005. She has been instrumental in developing and managing corecubed's award winning home care marketing program, MOST. Specializing in digital and content marketing for aging care companies in all stages of growth, she leads an extraordinarily talented team whose includes decades of home care marketing experience, digital marketing degrees and content writing and search marketing certifications.
Melanie Stover Melanie Stover is an Occupational Therapist and owner of Home Care Sales, a training and consulting firm. She has been responsible for the growth of home health, hospice, and in-home care agencies over the last 26 years. She has developed, teaches, and coaches on The Total Patient Care Delivery Model™, where home health, palliative, hospice, and in-home care service lines work seamlessly together to deliver the highest patient/client outcomes.
Steve Weiss Steve "The Hurricane" Weiss is a dynamic and entertaining public speaker, known for his expertise in sales and marketing. Steve founded his current company, Hurricane Marketing Enterprises, in 2012 with a goal to help other business owners dominate their markets. Following Steve’s programs has enabled start-up companies to quickly get ahead of the competition and existing businesses to experience an explosive transformation. Many of his clients double and even triple annual revenue in as little as six months. He has guided thousands of individuals to grow their organizations and continues to help them adapt, transform, and thrive!

2024 Private Duty National Conference & Expo


Paris Las Vegas
3655 Las Vegas Boulevard South
Las Vegas, Nevada, 89109

  • Room rate: $169 + $20 daily resort fee
  • Hotel cut-off date: Monday, October 28, 2024
  • Reservation Center: 866-227-5944 and referencing the DecisionHealth Private Duty Conference
  • Hotel room reservation website: https://book.passkey.com/go/SPPDC4
  • Hotel website: https://www.caesars.com/paris-las-vegas
  • Parking information: We offer a parking garage that can be accessed directly from the Las Vegas Blvd. Take Flamingo Rd, turn South on to Las Vegas Blvd., then take first left, driving into Paris Hotel and Casino. Valet is also available, when space allows.
    We do not offer oversized parking at our property. For more information including rates, please visit: www.caesars.com/parking.

HCPro/DecisionHealth has no affiliation with any third-party companies or travel assistance providers. Rooms should be booked directly with the event hotel using the official information provided on the website and in the brochure.

2024 Private Duty National Conference & Expo


Main Conference: November 19 – 20, 2024

  • Retail price: $1,099.00
  • Early Bird price: $999.00
  • PreCon+Main Con (Kit): $1,599.00 — Early Bird deadline August 13, 2024
  • PreCon+Main Con (Kit) Early Bird: $1,449.00 — Early Bird deadline August 13, 2024

Pre-Conference: November 18, 2024

  • Retail price: $599

2024 Private Duty National Conference & Expo


Exhibitors at the Private Duty National Conference & Expo have the opportunity to reach out to hundreds of private duty professionals to offer products and solutions unique to their business challenges. Capitalize on this opportunity by exhibiting onsite and generating new leads and sales for your company. New sponsorship opportunities are available!

You will reach:
Owners, CEOs / Presidents, COOs, CFOs, Administrators, Business Developers, Care Managers, Directors of Marketing, Sales Managers, HR Directors, Office Managers, Clinical Directors, Consultants.

For more information, please contact Carrie Dry Carrie.Dry@hcpro.com or 630-235-2745.

2024 Private Duty National Conference & Expo

Product Code: PDN111924--

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Join us for the largest and longest-running national private duty event: DecisionHealth's Private Duty National Conference & Expo, Nov. 18 – 20, 2024, at the Paris Hotel in Las Vegas.

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Event Registration Policy and Cancellation Information
By registering for this event, you are agreeing to the terms outlined in our Event Registration Policies.
Be sure to review them prior to registering so that you are aware of on-site expectations and our event cancellation policies.

2024 Private Duty National Conference & Expo